Follow the steps to create a sequence, add steps, set delays, and segment contacts with sequence enrollment properties. I would like to be able to view the tasks from a sequence before they are "created. 3) Filter all of your contacts by list membership is X. If you're inserting the video into a template or sequence, first click Templates or Sequences. Create a report on sequence. g. 98 Upvotes. HubSpot’s sequences tool tracks all of the replies and interactions your sequences receive. There is an option to re-enroll the contacts into the same sequence and select the correct step for their next step and start where we left off. (I'm sure Sakari or other would work just as well. Enroll in HubSpot Academy. Share a sequence, template, playbook, or document. If you want to distribute information, marketing emails are much better suited. The sender score is calculated using the reply rate and bounce rate of the emails in the sequence. But an automated, out-of-office reply isn’t really a sign of engagement the way that an actual reply is. We need an automated way to be able to bulk enroll large lists of contacts into a sequence, even if it is throttled. Avoid the temptation to be passive-aggressive or pushy. Once you're happy with the workflow, set it live. Hi Community, I've just merged this idea with a related idea titled "Workflows should have to ability to use sequence completions or starts as trigger for following actions" and updated the title of this idea to account for the change. Bumping this -- it would be extremely useful to have branching in sequences. " From the contact record, I can see the steps of any particular sequence for any particular prospect and their associated dates. HubSpot sequences track every email reply you receive — which is another differentiator from workflows, since that tool doesn’t keep track of responses. Note to Hubspot: Being unable to attribute calls booked externally to a Hubspot sequence makes it appear that Hubspot sequences aren't doing their jobs, i. A HubSpot sequence is an automated task that you can use to send a series of sales emails, or create lead nurturing specialized for the bottom of your sales funnel_ hence assisting the sales process. You pause an individual contact's sequence enrollment from the contact's record: In your HubSpot account, navigate to Contacts > Contacts. Navigate to the Analyze tab. Hi everyone, I'm Ana, the PM for sequences here at HubSpot. The email templates have been created with different subject lines, and when I only place one of these emails in a sequence, the subject line stays put. In the sidebar editor, click the Video module and drag it into your email. Specific characteristics of your strategy would influence your sequences, such as your ideal customer profile, target market, and sales process. Example: As it is imp. Email 1 will be split with 50 contacts receiving A and 50 receiving B. Simply log into your HubSpot dashboard, find the contact you want to send an email to, and drag down the Mass Contact tool bar. After you connect your Facebook ad account to HubSpot, you can create a Facebook ad sequence from within the HubSpot Ads tool. Since recently, sequence enrollment can be automated via workflow: This is what a workflow would look like: Under Last sequence enrolled, the ID of a sequence needs to be put in, not the name, unintuitively. You can reference this property in your workflows. In the message ribbon, click Sales Tools > Sequences. Then follow-up with a. Published: July 18, 2019 HubSpot offers two different ways to automate sent emails, through workflows and through sequences. My company owns 8 event venues within about 40 minutes of each other. An email sent through a task would not be a sequence email, it would be a single one-to-one email created through a sequence. Currently the only way to see is clicking page by page which is. In your HubSpot account, navigate to Reports > Dashboards. In short, one our of sales reps has been reporting that sequence replies and marketing email replies are going to the spam folder of our. What dashboard/report are you looking at currently? You should be able to either: Head to Automation > Sequences > Click on the specific sequence to review the overall sequence and individual email performance (these cannot be added to a dashboard in HubSpot, but you can add a text. Nurturing of MQL'S in the process of converting to SQL'S. Email 3 will also be split with 50 contacts receiving A and 50 receiving B. It would be nice to be able to assign tasks to teammates or groups directly from sequences. Update the email in the scheduled section of the sequence (this is good if you only need to update for a few contacts – which you seem to already be aware of) 2. Check your inbox connection within HubSpot and your email client. I would love to see the ability for a sales sequence to be able to associate to a campaign. Depuis votre compte HubSpot, accédez à Automatisation > Séquences. Why HubSpot Sequences Are So Effective. 2 Automate your sales outreach. ), and action type will be stored. You can design, target, and deliver a series of three ads, to help you attract, convert, and close new contacts. 5,000 sequences per account, and up to 1,000 email sends per user per day. Attachments to sequences. Keep your tone business-as-usual and self-aware. In Sequences today, task completion is NOT required before progressing onto the next step in a sequence. Though this feature does not enable pausing of sequences, it will enable users to change send times in case of vacation/holiday. Enroll contacts in sequences using workflows. This document should be private to this customer only. Smile CDR Inc. (once I have finished my third email). Hello, There are many posts about sequences/marketing emails to leads going to spam; however, my team and I have not seen any posts about sequence/marketing email replies from leads going to spam. This is. . In your HubSpot account, navigate to Automation > Sequences. FAQ: What are HubSpot Sequences? Sequences are a series of sales emails and tasks designed for “one-to-one” communication. Here are two ways to manually enroll contacts into a sequence on HubSpot. Allow more control over time delays in sequences. We are making good progress on bringing over open/click/reply/bounce "event" data into Sequences reporting, to make our data in sequences cross-referenceable with the associated Contact objects. Go to the sequence editor, click on the edit pencil icon and type a name for your sequence. Documentation Training Community Blogs Knowledge Base right Sales Tools right Sequences right Understand your sequences sender score Understand your. Advanced Features of HubSpot Sequences . The email reply will also be logged on the CRM record. It has different email templates you can use to make it stress-free. When re-enrolling a contact directly from the sequence tool (Menu > Automation > Sequences), in the moment when you're customizing the sequence, you can choose in the top left corner at which step the contact should re-enter: Best regards!. Sometimes we get a call back from the prospect and do a discovery. This will allow hubspot sales to compete with solutions like a salesloft and outreach. Under Email type, select Reply. Feb 2022 - Present 1 year 10 months. Looking to use automation to save you time and make a follow-up with sales leads even easier? HubSpot sequences are your tool. Understanding sequences vs workflows hubspot processes will help you decide which is the best. Include Mail Sequences in Activity Report. Workable, but not ideal. 5. Sequences vs. Merging these ideas increases the overall traction for a concept by combining the total "kudos" received for similar issues. But while using sequences, you need to send emails from your connected inbox. Unenroll all 49 contacts from the sequence. In Planning. Hubspot's 5 template limit on sequences may have worked before you went into business, but it doesn't work today!. July 31, 2017 12:12 PM. As an agency partner (provider employee), our role is to operate and manage HubSpot for our client. Sequences are best used when a 1:1 relationship has been established between a sales rep and a prospect. Sales professionals could better use their limited time focussing on inbound sales tactics, such as social selling, just for one example. 1) After receiving an email, clicking "reply" and using a sequence to respond back instead of a one-off email. . . For a sequence with multiple email steps, call tasks, and social touchpoints, this means that if a task step is not completed, future emails and tasks will still get sent or created. Create custom call and meeting outcomes. Perhaps there was a way to make contact in a more innovative way. It also allows you to segment your sequences so. The features of the system enable a small, B2B-focused business development team to break free from geographic constraints, tedious spreadsheets, and time boxed sales cycles in order to talk to more future customers, more effectively, over longer sales cycles. Integrate a third-party calling provider with HubSpot. Find out the benefits, best practices, and tips for getting started with this powerful tool. Know your ideal buyer profile and the persona you are targeting. The API is built to allow you to create a functional application or integration quickly and easily. The key thing to take from this is the ‘one-to-one’ element. - Use HubSpot to create website pages, email campaigns, workflows, sequences, and. We are also in progress providing new 'Sequence-based triggers' for the entire HubSpot platform. 90% of our leads go through sequences. The most important benefits for B2B are: Automation of email customer prospecting. The latest updates give sales reps the freedom to bulk enroll up to 50 contacts in a sequence at one time, pause their sequences based on task completion, and keep track of overall sequence performance with new. With sequences, you can set up email templates right into your inbox and send out personalized, 1-1 content that nurtures those hot or warm sales lead you’ve already connected with. 7. It will allow you to send a series of email templates to your contacts. George B. Enroll in HubSpot Academy Kyle Jepson Published: September 16, 2020 For as long as Sequences has been around, it’s primarily been an email automation tool. 3. 4) Bulk select the filtered contacts and chose the 'enroll in sequence' option from the tool bar. The 150 limit was created to encourage the practice of. Click the Sequences tab. These HubSpot sequences are designed to guide contacts along a specific journey, delivering relevant content and nurturing relationships to drive desired outcomes. As the account admin, it would be very useful to send emails and enroll contacts in sequences on behalf of another user. Learn more about event triggers. By utilizing HubSpot Sequences and Workflows effectively, you can save time, increase engagement, and drive better. HubSpot gives you unlimited contacts and 2,000 email sends a month—a little more flexibility, but a little less on actual email sends. Analyze your sequence performance using the following reports: Sequence enroll, opens, and clicks by month: it shows the total number of enrolled. Any suggestions would be helpfulUnenroll Contact from Sequence. Thanks for the info. What Are HubSpot Sequences? Sequences is a tool in HubSpot that allows your sales team to create personalised, automated email messaging to target specific users in intervals. Hi @sarah6 . The best practice is to create a Hubspot email sequence strategy based on your go-to-market strategy. LinkedIn actions. HubSpot Sequences: Sequences focus more on automating the engagement process with individual contacts, primarily in a sales context. In your HubSpot account, navigate to Marketing > Email. LinkedIn actions require a Sales Navigator subscription. Automate your follow-up, and put time back in your schedule. Sales Sequences association to a campaign. Enter a name for the queue. Best practices with sequences are highly dependent on A) your job role, B) the action (s) you wish for the recipient to take, and C) the type of people you are. What people are asking for is the ability to thread the first few email steps in a sequence and then send the next email in the thread as a NEW email that is not threaded with the rest. Use bulk enroll for specific use-cases, not for prospecting. The sequence limitation is what's holding me back. Then add valuable content. Analyze your sequence performance using the following reports: Sequence enroll, opens, and clicks by month: it shows the total number of. I am just getting started in sequences - what ACTUALLY starts the execution of the sequence? I don't see any buttons that says "start" orIn this HubSpot tutorial, we will walk you through how-to create an email thread with your sequence in HubSpot. This limit applies to emails sent from a personal inbox or from a team email address connected to the conversations tool. In your portal, simply go to Contacts and follow the instructions for creating a view here: Create, customize, and manage your saved views - whether you save the view or not is up to you, but you don't need to for this to work for enrolling in a sequence. When you're building a sequence, best practice is to connect it to the why behind your follow-ups. It would be helpful to have additional CTA options to unenroll contacts from sequences beyond the standard "booked meeting" or "replied to email. You could do so by filtering for the contact property Last sequence enrolled: (The number you have to put in is the sequence ID. With this release, we will remove the limit for emails in s sequence. 180- 2 years: high level action log data such as object ID (which contact, company, deal, etc. Time email sends for a consistent, natural pace. For example, there is currently no way to add a delay at the beginning of a sequence. At present, I am using stand-alone emails beyond the sequence to insert and send unique images to customers, but it is a real pain! Would love for HubSpot to integrate images into its sequence platform. Dans l'éditeur de. In your HubSpot account, navigate to Marketing > Email. From lead nurturing to customer onboarding, workflows streamline the email marketing process and ensure timely and relevant communications. Automate A/B testing emails with sequences (BETA) Last updated: August 29, 2023 Available with any of the following subscriptions, except where noted: Sales. Thank you, I ended up creating a dashboard with the custom report feature. There are hardwired parameters of sequences ( which can be found in this knowledgebase article ), but beyond that the limit is your imagination, which can actually be quite daunting. Click the Health tab. I can then use either my static list or searching contacts for this property to find anyone who has fallen out of my sequence. So for us, this would be at Step 3, but there is no way to re-start a sequence, which might be a good point for HubSpot to consider. In your HubSpot account, navigate to Reports > Dashboards. 1 Take the guesswork out of follow-up. In the upper left, click the Enrollments tab. In the dialog box, enter a name for the variation B email, then click OK. LindaTo enroll in the Sequence tool. This issue requires of a workaround of the user adding an initial "dummy" task, followed by an automated email that is subject to the Sequence Settings, however, you. You can complete a task by clicking the checkmark next to the task. To set your criteria based on an interaction with a specific piece of media: Select to filter by Media. Of course, a tool is only as effective as how you use it. Hi there, This isn't possible. Comparing sequence vs. HubSpot Sales Hub and Service Hub pricing gets as high as $1,200 per month for 10 users, while the Marketing Hub is all the way up to $3,600 per month for 10,000 contacts. @somu You can bulk enroll a list to a sequence following these steps. Make sure to think hard about which contacts to exclude from this, especially those who have "experienced" a sequence before. (In a contact-based list, you can filter for deal properties. They allow you to educate and inform prospects, build trust and credibility, promote products or services, and ultimately. ; By default, records will. In the Video type section, select HubSpot video. The most fundamental difference is that a sequence is a sales tool while a workflow is a marketing tool. Here's the scenario: A sales person meets with the committee of prospects at a company. Check out the Enroll multiple contacts in a sequence section of this HubSpot Knowledge Base article. Workflows. 1) Create the list. Also, while creating sequence s, you always have to use sales email templates, but you will. Fix Meeting Rate Calculation for Sequences. context and value are key. HubSpot was designed to make this very do-able, and even (gulp), easy. I was recently made a super admin by my boss in order to deal with something totally unrelated (zoom integration, if you're curious) but now I've lost my ability to mass enroll contacts in a sequence and I can't access the permission sets in order to reactivate them. One of the articles showed "sharing" the sequence but that functionality appears to have changed. Click the name of the contact enrolled in the sequence. To avoid exceeding this limit, you can reduce the size of your emails by trimming out extraneous. Select the checkboxes next to the contacts that you want to unenroll from. ; In the dialog box, use the search bar to search for a sequence by name or click the dropdown menu beside the search bar to filter your sequences by All, Created. I have been using Hubspot for a week or two now, and every time I create a sequence it does not show up in my tasks bar. The sequence limit seems to indicate that Hubspot doesn't understand the very problem it's supposed to be helping users to solve. However, those tasks aren't actually "created" until the day of, which means I cannot see those future. Due to limitations in Microsoft's Graph API, each email sent from a connected Microsoft Outlook inbox is subject to a maximum size limit of 4 MB. If you have a ton of different sequences, this becomes less desirable. Currently the only assets you can include in a Campaign are: Campaign assets. . Just started using Hubspot Sequences so still on a learning curve. We would like to show you a description here but the site won’t allow us. These settings only apply to the emails and tasks that execute after the first step in your sequence. Mistakes can happen, so monitor for anomalies. Make calls from the HubSpot mobile app. Academy Content Library A complete library of Academy’s free online video lessons and certification courses. I have a question that id really appreciate your input. 2. Enrolling a list to a sequence. We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot. Thank you for your post @ConnorMcM . In the left panel, click the Email icon email. But here are some of the ways HubSpot makes using email sequences effectively easier. This blog post is part of our How to Use HubSpot series focused on helping our readers get the most out of their HubSpot portal with tips and tricks on best practices within HubSpot. Step 2: Select the video icon in the sequence editor. The sequence editor will open up and see a blank canvas. The contact had previously opted out of receiving emails and was marked as true on their profile- however this contact was added to a sequence and it still sent to them- without it bouncing- so I'm concerned as this is a clear breach. In this walkthrough video, our social media specialist Alyssa walks you through step-by-step for sequence creation and how to enroll a contact and list into. . In this comprehensive guide, we'll explore what sales sequences are, how they work, and how they compare to marketing workflows in HubSpot. Please find attached a screenshot of the settings: This would be such a useful addition. Again, I encourage you to upvote the idea. You would also need to update your template in the sequence to use a personalization token for this property. 4. Choose the checkbox next to the name of the contact you wish to enroll in the right panel. Sequences cannot be sent on behalf of someone else. Thank you, I ended up creating a dashboard with the custom report feature. This could be for A/B testing email sequences (a feature which, until added, means that HubSpot simply can't compete with pure emailing softwares like Outreach. ". Receipents of emails are more likely. The HubHeroes Podcast Episode 41. An architect is interviewed about a topic that relates to my business in the news. In the upper right, click Install app. HubSpot sequences track every email reply you receive — which is another differentiator from workflows, since that tool doesn’t keep track of responses. Below is an overview of tasks that will get you started with HubSpot's automation tools. Learn how to enroll contacts in sequences from your inbox using the HubSpot Sales Chrome extension, the HubSpot Sales Outlook desktop add-in, or the. 3 Incorporate emails and tasks. Use tools 3rd party copywriting assistance tools and the built-in suggestions from HubSpot to improve your email. The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. With HubSpot Sequences, you can standardize your content across your sales team, ensuring that your messaging is consistent and on-brand. Import and model the data in Power BI: Once connected, you can import the Sequence data into Power BI and model it according to your reporting requirements. Click the name of a contact. Customize the content, then click Send. HubSpot allows defining intervals for these email sequences, so when. In this Hubspot Sequences Training video we'll cover the ins and outs of this powerful sales tool, how it works, and help you get started with your first Hub. . Step 1: In your HubSpot account, select the Sequence at the top. 6. Include Sequences in Campaign assets. I can then use either my static list or searching contacts for this property to find anyone who has fallen out of my sequence. Don't be afraid to adjust as needed to resolve issues or improve the performance of your email automation workflow. io). HubSpot Emails and Workflows. To filter the sequence data to a specific folder of sequences, click the Folder dropdown menu and select the folder. In the table below the chart, you can do the following: To customize the metrics that appear in the table:HubSpot has tools you can use to simplify the process. Unfortunately it doesn't seem Hubspot allows for that. Sequences and email opt-outs. To. HubSpot Sequences Explained Despite their similarities in their definitions, workflow and sequence mean very different things in the HubSpot context. Make sure that prospects don't slip. I tend to copy and paste chunks of text to personalise my sequence emails as I go through them. HubL filter list and examples for HubSpot CMS developers. Hi Commmunity! An update here from the product team: We are currently undergoing some major changes to the infrastructure of sequences to allow for a number of improvements, including the ability to enroll multiple contacts in sequences (CC, BCC, and TO:). This can improve the quality of your content and help you build a stronger brand identity. When I click into the report to have a look at the 79 mails, it does not show a single one from the sequence. Example: A post-demo follow-up should include information about the demo, notes on what you talked about, and next steps. . There needs to be an option in Workflows that allows for the assigned Contact Owner's HubSpot Signature to populate to Email Templates and Templates in Sequences triggered by the Workflow. Make sure that prospects don't slip. Click Save. ). In this case,. View a gif of sequences being paused. Thank you!Obviously, there are a lot of ways this could go wrong. Hi @DarrenScottUK , One of the most successful sequences I built was actually post-sale, pre-close. Leverage unified HubSpot data with SMS to deliver personalized reminders, offers, and updates to drive engagement and action. The purpose of HubSpot sequences is multifaceted. Jul 15, 2023 3:20 PM. Because it's multiple people, the sales person wants to follow up with them all in one email; include the notes and ideas from the meeting (discovery, demo, etc. Sequences are ideal for nurturing leads through automated emails, while. Feb 14, 2023 2:40 PM. As a result, they must evaluate how their sequences are performing in each of their clients' HubSpot instances. 3. Unenroll all 49 contacts from the sequence. That way we can spot any. 1 Reaching out to new brands for DermWarehouse. getting us meetings and deals. LinkedIn actions require a Sales Navigator subscription. The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. And it’s free to get started. Then, click on Create sequence. I'll give an example: You're working on a lead via a sequence. HubSpot Product Team. Find out the. If it is 10:04am, all of the emails/tasks default to that time. In the top right-hand corner of the Sequences page, click the Create Sequence button. To edit, delete, or create a view for an existing queue, hover over the queue, then select an option:Click the step name for a detailed view of each task categorized by sequence step and the associated contact. HubSpot will thread the emails sent from the sequence. Reply. A few interesting stats from cold email from Lavender. Combining the benefits of highly targeted, personalised engagement with the process benefits of nurture automation; sequences can increase the efficiency of your. There’s email marketing with automation features, SMS marketing, web forms, landing pages, email sequences, and more in the Marketing Bay. On top of that, the. Currently I'd have to go through the enrollment process 50 times. On the next screen select the name of the sales rep in the Enrolled by drop-down menu. With HubSpot sequences, you can automate entire prospecting strategies. If we can't connect, we enroll the prospect in an email sequence. I'm aware of the sequence enrollment property in the list tool, however these seem to be more generic in nature (I. ; Classroom Training Schedule in-person training for a hands-on and personalized. Select a contact to enrol and click the email icon in the left panel. Especially as you guys think more about insights around best. Sales automation software lets you automate busy work using custom. Each locaiton has its own Sales Manager who uses HubSpot sequences. If you want to automate marketing emails using. It would be helpful to have additional CTA options to unenroll contacts from sequences beyond the standard "booked meeting" or "replied to email. Coopers. Email sequences can toast your domain reputation if you're not careful. 5,000 sequences per account, and up to 1,000 email sends/user/day. Learn more about setting enrollment triggers in workflows. If you edit the steps in an active sequence, the changes will only apply to newly enrolled contacts. In your HubSpot account, go to Automation > Sequences. We'll also dive deeper into customization options. Lead Score increase or in the case of HubSpot the HubSpot Score of the lead. Keep track of your emails. Option 3 is very time consuming unless we're talking about <100 contacts. In the left-hand sidebar, click Sequences. In this video, we explain the differences between a Workflow and Sequence in HubSpot. Select the checkboxes next to the contacts that you want to unenroll. But because of the sequence your next task is not visible yet, so you're not able to add this information. We want sales people to be able to send a quote, then enrol the person in the sequence immediately, wait X time and if there has been no. This article explains the contact property types, you'll see rich text at the bottom. thank you reaching out to the Community and @karstenkoehler for posting about this feature update. 3 Why You Should Use HubSpot Sequences. In this HubSpot tutorial, we will walk you through how-to create sequences in HubSpot. HubSpot CRM connects to Gmail to help you uncover more leads in less time, connect with those leads, and close deals faster while managing all your contacts in one central database. We would like to show you a description here but the site won’t allow us. We’ll cover: - How to use workflows in HubSpot- How to use Sequences i. Add sequences as campaign assets. e. There isn't any specific feature for sequences that allows you to send all emails in short succession – you would either have to clone the sequence and minimize all delays to 1 day (the minimum). Tickets: In your HubSpot account, navigate to Service > Tickets. We are making good progress on bringing over open/click/reply/bounce "event" data into Sequences reporting, to make our data in sequences cross-referenceable with the associated Contact objects. Providing the "Don't send to unengaged contacts" option that's available on all Hubspot marketing emails could serve a similar purpose, if made available on the. This is NOT an either/or. When you enroll contacts into a sequence, those contacts will receive the emails set up in the sequence. Create your email templates. Click the start dropdown menu at the top of the enrol sequence dropdown box, and select the step at which you. Click the name of the email. Click the name of an object record. Coopers. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3. The ability to configure automatic enrollment and unenrollment for a sequence based on preset criteria. Click the Create Sequence button. Select the goal for your sequence. However, they mentioned that it would be great if they had the option to send InMails via Sequences directly through HS. Hope @hubspot gets around to fixing this. . A few hundred would be sufficient for us. Granular reporting for sales sequences. In the search bar in the upper right, search for sequences . Learn how to use Sequences, a feature in the HubSpot Sales Hub, to automate follow-ups, elicit responses, and nurture prospects over time. Our sequences enable us to respond in a pre-determined way and allow us to set up follow up one time saving us a lot of work and time. It should be a matter of days or weeks before this will be available! This data includes the ability to build custom reports using sequences events such as enrolled, replied, step executed, and much more. You can use Sequences to: Deliver email courses Send out automated drip campaigns Promote an event or webinar Nurture leads And more! Learn how to use Sequences, a feature in the HubSpot Sales Hub, to automate follow-ups, elicit responses, and nurture prospects over time. In your HubSpot account, navigate to Automation > Sequences. HubSpot offers two different ways to automate sent emails, through workflows and through sequences. On the contact's timeline, hover over the sequence activity, then click the Actions dropdown menu and select Edit sequence. 5,000 sequences per account, and up to 1,000 email sends/user/day. Manually unenroll multiple contacts from the sequence summary page. They both feature automation tasks like nurturing leads, automating tedious sales. Kyle Jepson. Keep at it, and use your sequences to help with this. In this video, @aschwanke from HubSpot solutions partner, Simple Strat shows you how to use AB testing for sequences in HubSpot to improve the outcome of your sequences, increase engagement, and hopefully lead to more conversions! She also covers: - What you should use AB testing for in HubSpot sequences - Best practices for. Subscribe. HubSpot sequences are your tool!Curious? Here’s what this video. Think of Sequences as an automated extension of your Gmail your Outlook inbox.